I WROTE BACK-TO-SCHOOL SCRIPTS WHEN NO ONE KNEW IF SCHOOL WOULD BE BACK



School is hard. School was harder in 2020. As for launching a back-to-school campaign when everything was a question mark? That tagline better cast a wide net: However you go back, we’ve got your back.

We built a 360 campaign with more deliverables than you can imagine, featuring some slick camera work from the DP of Inception.






Director: Wally Pfister
ECDs: Nikki Baker + Leslie Schaffer
ACD: Jamie Rome
AD: Mollie Coyne
CW: Josh Clayton