I HELPED TURN NOT-SOCIAL WORK INTO TIKTOK SMASH HITS



We were tasked with making social assets out of the Planet Fitness Super Bowl spot featuring Lindsay Lohan. We created a full suite across IG, Twitter, and Tiktok, but the TikToks stood out by tapping into social trends. Over 45 million views ain't bad.




CD: Alanna Watson
AD: Mollie Coyne
CW: Josh Clayton