I WROTE BACK-TO-SCHOOL SCRIPTS WHEN NO ONE KNEW IF SCHOOL WOULD BE BACK
School is hard. School was harder in 2020.
Without knowing exactly how anyone was going back to school, Walmart needed to cast a wide net with the tagline: However you go back, we’ve got your back.
TV / OLV:
IG / SNAPCHAT STORIES:
Director: Wally Pfister
ECDs: Nikki Baker + Leslie Schaffer
ACDs: Jamie Rome + Shaun Bruce
AD: Mollie Coyne
CW: Josh Clayton