I HELPED WALMART TRANSFORM PARKING LOTS INTO MOVIE THEATERS
Just before COVID shut down the world, we put this idea in a proactive deck and sent it to Walmart. Soon it was the pandemic’s only summer blockbuster — every showtime across 160 stores sold out in under 24 hours.
160 Parking Lots » 27 States » 26 Movies » 12.3 Billion Media Impressions
Press: CNN | WaPo | AdAge | Complex | Your Mom’s Favorite Recipe Blog
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This idea was developed and executed by an experiential agency on Walmart’s roster.