MINI — Print

MINI runs a lot of print ads, and they made me write most of them.

CBS Watch — For Moms

Moms like SUVs. MINI does not make SUVs. So we introduced a strawman.


Motor Trend — For Gearheads

This ran alongside an article declaring that SUVs and trucks have killed the small car.

MINI has a racing heritage. Try getting that from a Silverado.

Institute of Contemporary Art — For Designers

MINI sponsors art museums across the country. Really, they just want to be part of the exhibit.

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