MINI — Print

MINI runs a lot of print ads, and they made me write most of them.

 
 

Motor Trend — For Gearheads

We wanted to focus on MINI’s origins as a racecar.

This ran alongside an article declaring that the small car had been killed by SUVs and trucks.


CBS Watch — For Moms

Moms like SUVs. MINI does not make SUVs. So we used a straw man to make the Countryman more appealing.

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Institute of Contemporary Art — For Designers

MINI sponsors local art museums across the country. We wanted to remind patrons that the MINI is an icon of design.

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